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Read more news about ( internet advertising India, internet advertising,Īdvertising India, digital advertising India, media advertising India)įor more updates, be socially connected with us on Instagram, The underlying theme of this campaign is that Citi’s outstanding portfolio of financial products and services drives its clients towards financial success. The commercials feature various scenarios such as someone buying a house, merging a company, or graduating from college, and tries to help companies, organisations and individuals achieve their financial dreams and goals. We wanted to reflect that message in this campaign.” But they said it was very important that it be done ‘with’ them, and not ’for’ them - they want a skilled financial partner to be with them in the driver’s seat. International newspapers and other leading newspapers in important markets are also carrying the ads.Įxplaining the marketing strategy, Prince said, “While talking to our clients, from large companies to individuals, we have found that people strongly believe a financial services company can help them achieve success. The ads have appeared on the homepages of leading websites. Kicking off the campaign, Citi’s new TVCs first premiered in Sydney, Australia, followed by time zones in Singapore, Hong Kong, South Korea, India, Russia, Germany, the UK, Brazil and the US.Ĭiti’s ads are presented on all major television networks and cable networks, beginning a 36-hour media blitz. The advertising has been customised for different markets and cultures in a variety of languages. We have shot in locations like Shanghai, Barcelona, as well as the US, to help capture the global diversity and relevance of this idea.” Speaking on the thought process, Bob Moore, Chief Creative Officer, Publicis USA, said, “The ‘Let’s Get It Done’ campaign is a call of action to people everywhere, telling them not to let their dreams just sit on a shelf.
We are passionate about making a positive difference in the lives and futures of millions of people, organisations and communities around the world, and we wanted our corporate brand advertising to demonstrate our commitment to that.” In addition to the new tagline, the campaign makes use of Citi’s symbolic red arc, which is used as a metaphor for connecting human aspirations to realities.Ĭharles Prince, Chairman and CEO, Citi, said, “At Citi, our clients always come first. Publicis Groupe, Paris is the creative agency behind the campaign. The campaign has been executed through broadcast, print and online media. Global financial service sector company Citi has unveiled its new global brand advertising campaign titled ‘Let’s Get It Done’.
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